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Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, today announced it has acquired KPA’s DigiGo division, formerly known as TK Carsites. The acquisition brings together two visionary forces in automotive Internet marketing and enhances Search Optics’ capabilities for delivering transformative new digital solutions and strategies to dealers, OEMs and car shoppers worldwide.
Terms of the agreement between the two privately held companies were not disclosed. DigiGo, located in Costa Mesa, Calif., offers Internet marketing and social media solutions to the automotive industry, and effective immediately, will operate as a separate business unit under the name DigiGo, a Search Optics® company.